Do you happen to own your own fashion brand? Well, if you already own one or just about to start, you have to set aside some investment to build your online presence. Having a website for your fashion brand is one of the marketing strategies that should not be missed. Almost every company and business has a website. With the rise of technology usage, it’s not a surprise how many frequent shoppers are turning to online e-Commerce websites to purchase their goods because of how convenient it can be. Most websites can be accessed through mobile phones, while studies have shown we spend the majority of our time on mobile phones. If you want to take your fashion brand to the next level, you need to start a website, ASAP! Not convinced? Here are 5 reasons as to why you need one:
Building your brand’s credibility
Since your website will be the face of your brand online, hence, thousands of people will be looking at your website daily. In this digital era, if your brand has zero online presence, you will be way behind your competitors. A website can definitely help to build an online presence that tells the story of your brand. There will be customers that prefer to know the history of the products and brand, which can be found on your website. Through your website, it can form a deeper connection and relationship among your customers.
A wider range of potential customers
Having your own website to market your fashion brand could open many doors. By getting other popular websites to mention you, it could help drive more sales and brand awareness. People of all ages are constantly online searching for the things they need. A website also helps to reach an international market or nationwide, compared to just a physical store where the audience is limited due to location restrictions. In a way, your website is basically your online runway to showcase all your products to an audience. The only difference is that your audience will not be limited to a selected few, it is pretty much unlimited, and not just within your country.
Available 365/24/7 all year long
As mentioned earlier, physical stores have several limitations. Most retail stores tend to open within a certain time frame daily. With a website, customers are able to make a purchase even in the early hours when everybody is asleep. A website helps to provide easy, convenient access to customers that are able to purchase anytime, anywhere. If you don’t invest in a website, you could be faced with a potential loss due to the increased number of e-Commerce sales.
Cost-effective
When you compare renting a physical store vs renting a web hosting server online, which is cheaper? Without a doubt, websites are much more cost-saving than a retail store. Physical stores require additional expenses such as electricity bills, more manpower, and so on. There will be extra costs for building the store as well. Online stores could prevent all these extra expenses, making it a much more scalable option.
Better customer engagement
Customers love to feel like they are being cared for. With an online presence on social media or online chat support on a website, it could strengthen the relationship between the brand and customers. Having an F.A.Q (frequently asked questions) section would be extremely beneficial as well, getting your customer’s questions answered before they need to make the extra effort in asking them. Most of the time, customers want to make an instant purchase, hence, secure them by answering their lingering thoughts through your website.
So, where and how do I start?
Don’t worry – setting up a website for your fashion brand isn’t that difficult. First off, you have to look around the web hosting companies to buy a domain name and web hosting server. Since your website will be under e-Commerce, it is recommended to purchase a service package that offers SEO web hosting, compared to a regular web hosting server. This is because SEO is very important for e-Commerce websites. If your website can’t be found by users searching daily for the products they need, it will be a huge loss for your business. Once you have engaged with a web hosting company, you can go ahead and start building your online presence and planning out a marketing strategy with the help of other online marketing channels.
