Fashion is one of those commodities that will last for a long time. This is because as long as humans wear clothes, fashion will always be there. Back in the day fashion was something really hard to keep up with because fashion was something that not a lot of people could afford. It was something that was out of reach to the public and only people of higher status could afford to indulge themselves in fashion. It was also a sign of a higher status and a lot of the lower caste people couldn’t participate in it.
As time went by, fashion has become a whole lot more accessible to the general public and a lot more people participate in it. This eventually led to the formation of the trend known as fast fashion. Fast fashion is what’s described as fashion that can be brought to the general public at an alarmingly fast rate from the manufacturing to the shipping to the stores. The fashion is also quite cheap and it keeps up with the latest trends.
One of the ways the fashion industry can and is slowly evolving is by making the transition from having a physical store to having an e-commerce store. The move is definitely one that makes sense as the e-commerce industry made over 4,000,000,000,000 USD in 2020 alone. It is also projected to make even more in the coming years. So, what are the advantages of having an ecommerce business?
Low Overhead Costs
When you have an ecommerce business, most of your other financial responsibilities from owning a physical store such as rental, employees, and store maintenance. When you have an online store then all you would have to pay for is warehouse costs, website upkeep and maintenance, and maybe a couple of employees to help keep the website up and filtering through the orders from the customers. You’d also need one more person to help package the orders from the customers and deliver them to the parcel delivery courier who would then deliver them to the customers. Even making the website is fairly cheap as there are many web design Penang operations that can help you get what you want
Your store wouldn’t have to abide by the laws of the physical law by having to have working hours. When you have an online ecommerce store then your business could run 24 hours a day 7 days a week without having to close. This means that when it’s late at night, people can still send orders for products. Your orders could be processed the next day when your employees process them but it’s alright as most people who make the orders already expect their orders to get there in a few days instead of having them immediately.
You could also potentially ruin your business internationally if you market your business well. Once your business is online then almost anyone around the world can view your business and send orders in. Because your website is on 24/7, You really wouldn’t have to worry and all you’ll need is to set up international shipping which isn’t even a complicated process.
One of the things that are crucial to a business is understanding just exactly how your customers will think. If you have a physical shop then it would be pretty hard to understand them. When you have an online shop set up then all you would have to do is collect the data form the website itself. You can normally do this from the dashboard of the website and find out who visits your website, they’re age range, where they’re from, what they like and they’re spending patterns. You could potentially build an empire if you understand exactly how to interpret the data and use that as fuel for your business. This also means you can leverage that data into targeted marketing ads to drive potential customers towards your website. If you tried this without having the data from regular stores then you would have a hard time.
If you understand just how an ecommerce site works and you understand how to use the tools that are thrown your way then you could potentially run a successful business that brings in heaps of profits. Website design Malaysia is a great start no matter the business you have.