These days, social media has become the wave of the marketing future. Dozens of social media platforms have gained immense traction over the past few years, and hundreds of people have incorporated logging into said platforms into their day-to-day schedules. Considering this, it is no exaggeration to say that social media is the ideal place to market your brand to a global audience; regardless of what industry to which, you may belong.
In recent years, social media and marketing in Malaysia have become such a popular means of brand marketing that it’s become a career path in and of itself; with tons of top social media companies Malaysia in KL and the best social media companies in Malaysia cropping up all over the nation. However, while social media is undoubtedly a valuable marketing asset to all sorts of brands from all sorts of industries, it can be particularly helpful to those in the fashion industry – able to boost your brand recognition and garments to a wider online audience. This is especially true for platforms like Instagram, in which pleasing aesthetics and trendy fashion are of particular focus. For more related articles, click here.
Therefore, if you’re looking to create a fashion brand in the future, or perhaps already own one and are hoping to boost your brand visibility, here are 3 tips to growing a fashion brand on social media!
Decide Which Platform To Market On
In social media marketing, the platform you choose can sometimes make all the difference in its effectiveness. Different platforms often house different demographics and therefore have very different moods, tones, and styles than others. Even more importantly, while some functions (such as a ‘like’ or ‘comment/reply’ function) may be mostly universal and often carry across different platforms, different social media platforms also often have different functions available to use for your brand. Therefore, you need to carefully consider all your options and decide which social media platform 1) has a majority of your target demographic, 2) suits the tone of your brand, and 3) has suitable functions to allow you to maximize your particular brand marketing.
To give one example of utilizing the mood and tone of social media platforms to your advantage, popular US food chain Denny’s made rounds on Tumblr a while back for their incredibly strange and almost surrealistic posts on Tumblr; which fit Tumblr’s mood of being a similarly ‘chaotic’, strange, and mostly meme-filled social media platform. As it resonated well with the mood of the site, most Tumblr bloggers found their content incredibly funny; and as such, it can be said to be a good case study of a brand understanding, and therefore leveraging, the mood of a platform to its marketing advantage.
Collaborate With Influencers
When it comes to social media, popular influencers are the king of the court. These are people who have large followings and perhaps even a fanbase on social media, and can therefore increase visibility and brand recognition on the platform of the brands they endorse. Since the beauty and fashion blogger scene is particularly huge on social media, it can be incredibly conducive to your fashion brand if you could collaborate with a well-known influencer and have them market your brand. Selling a brand to their large following will definitely improve recognition, and therefore rocket your brand visibility to new heights.
Learn About Graphic Design
Like with traditional marketing options, the effectiveness of social media marketing also relies quite heavily on the graphics and pictures you use. As designs 101, it’s important to find a graphic designing style that matches well with the mood and tone of your brand – e.g. a bright, explosive color palette can promote a more quirky, cute vibe, while muted, soft colors (e.g. grey, soft browns, dark earthy greens) can give a more elegant, sophisticated look. On top of deciding the mood and style, it’s also important to put all these elements together into something that looks, on top of it all, aesthetically pleasing – with social media platforms being so saturated with content, it is very easy for your own content to get lost among the throng. Therefore, it is important to make sure your brand content is eye-grabbing enough to hook and keep a user’s interest, lest they just scroll past it without giving it a second thought.
In the world of fashion, social media can be a critical marketing tool that can rocket your brand visibility to global awareness. Regardless, the success of said marketing still hinges on various factors; and while this is hardly a comprehensive list of them, here’s wishing that you’ll be able to take some of these tips and apply them to the growth of your very own fashion brand!
