When it comes to nailing down the ever elusive downtown cool lady esthetic, it’s true that not every label has what it takes to succeed. Even so, reaching the top of the game is only half the fashion battle. Up-and-coming cool girl labels should find a way to dominate the scene. If they want to stay in the industry for the long haul, they must never stop reinventing themselves.
Cool girl brands should always implement groundbreaking initiatives. But, when a fashion brand nails down the edgy, fresh touch, it’s truly a winning combination. It’s really something to marvel at. This is why we’re crazy over AREA NYC. You would want to keep this label on your radar.
An accessory and womenswear brand established in 2014, AREA NYC has fashionistas longing for luxurious night outs in the meat-packing district, as well as late evening party-hopping at the Lower East Side. It was just founded a few years ago, yet this cutting-edge label has already gained a huge cult following. It continues to create alluring, timeless looks for those who consider themselves as cool girls.
There is no doubt that Piotrek Pansczczyk and Beckett Fogg, the founders of this fashion brand, have created something extraordinary. Paying more attention to dynamic embellishments and quality craftsmanship, this brand continues to prove its worth in the fashion community.
While several fashion designers hail from huge fashion capitals like Paris and New York, this label’s dynamic duo takes a different trajectory to the fashion design world. They are taking a truly refreshing direction. Their fashion visions and points of view are poles apart – making them a match made in fashion design heaven. They met at Parsons School of Design while in the process of gaining their Masters in Fashion Design and Society.
AREA NYC’s touch can be described as current, lighthearted and glamorous. It has a growing fan base of celebrities and fashionistas. They are loving the pop-centric, eddy, rock n’ roll looks. You can pair their pieces with virtually anything, and achieve a beautiful outfit you can wear all year round.
Even their hoodies have flares! Their Crystal Fringe Hoodie lets wearers take the most comfortable casual outfit to high fashion standards. With an open-shoulder design and cropped cut, there’s no way you’ll ever fly under the radar in Area NYC.
Sure, several clothing labels try their hand at the popular cool girl esthetic. But the truth is, not each brand has what it takes to accomplish that edgy, fun cool girl vibe. AREA NYC is different. It has an innovative, more creative approach to fashion. Moreover, its international views and attention to detail produce head-turning looks that will stay on your radar for many years to come.
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