The Covid-19 pandemic has taken the world by storm and has changed humans’ way of life for good. It has been deemed as the ‘New Normal Era’ by many individuals as humans are forced to change their way of life. Every industry such as Food n Beverage, business, and even fashion are no longer the same because they have to undergo safety protocols such as social distancing, wearing mask policies, wearing face shields, sanitizing of hands, and many more.
In regards to the fashion industry, we can take an example of how people in Malaysia (the country of focus) are currently shopping. Malaysians are deemed as one of the most fashion-woke individuals in the Southeast Asian region (along with Singaporeans and Indonesians). The new normal has ushered in a new way for Malaysians to shop their garments – online shopping. This new way of shopping has been very popular and all of the popular fashion e-commerce sites are competing against each other to win over the Malaysian market.
There are a few popular websites where Malaysians frequently utilize to procure their essential fashion clothes:
This e-retailer website is one of Asia’s leading online fashion websites that become a new home for numerous trendy attires for both men and women. The site has been growing rapidly since 2012. This online store offers fashionable clothes from both international designers (Casio, Ted Baker, Adidas, Nike, Gucci, Givenchy) and local designers (Nurita Harith, Lubna, 3second). Moreover, Zalora routinely provides promotions and discounts for the users and they can be applied to any brand – even luxury brands. This is why Zalora has become favorable to the Asian market. Online shoppers from Malaysia has been proved to be one of the biggest reason why the site as famous as it is now. Malaysians have chosen Zalora as their go-to online luxury online shopping site because of the numerous promotions and made Zalora their fashion magazine because the site always markets the current trend item of clothes.
The next is Lazada, the app that has been deemed the largest eCommerce platform in Southeast Asia. As an eCommerce company, Lazada sells a wide variety of goods from kitchen appliances, home appliances, gadgetries, fashionable clothing, and many more. What differentiates the clothes in Lazada and Zalora is the clothes in Lazada are way cheaper. However, clothes in Lazada are not high quality because some of them are just small fashion companies, small distributors, or even factories that produce unbranded fashion items. Therefore, the style and quality of the wardrobe in Lazada cannot be vouched. Nevertheless, because of its low prices, Malaysians love to add their wardrobe collection from Lazada.
Last but not least, Carousell. This Singaporean based company has been a popular option for shopping for high fashion clothes for half the price in Malaysia. This is because the service Carousell offers is different than the rest. When shoppers in Zalora and Malaysia opt for brand new items, the shoppers in Carousell opt for pre-loved items. Yes, pre-loved items are one of the current shopping trends in Malaysia. Not only shopping for pre-loved items are friendly for the environment, but they are also cheaper. Malaysians have been utilizing their services to look for pre-loved branded items. Therefore, the company has reached a great number of consumers from Malaysia.
All in all, Malaysians are people of high fashion, therefore even the pandemic is still out there, Malaysians still opt for online shopping. You could shop online, order food online and play games online too, all you’d need is Time Internet and you’re all set to surf the web. However, there are some things that you still aren’t able to do online like voting for any political elections because voting is an important thing to do and doing that online can lead to security problems.