Madhappy Leaps Into Aspen on a Cloud of Positivity

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The brand promotes local businesses through its collaborations.

Madhappy’s brand of streetwear and optimism, along with its commitment to continuing the discussion about mental heath, has arrived in Aspen, which is a pretty positive place to begin with. This is Madhappy’s third pop-up shop in the high-end winter vacation spot.

The Aspen pop-up, which will operate through Jan. 7, has a minimalistic aesthetic with products displayed like art in a gallery. The store was inspired by the Good Design period, which was popular in the U.S. from 1944 to 1956 and focused on the usefulness of products and materials while stripping away the superfluous.

A 20-foot U-shaped couch, appropriately upholstered in plaid fabric, Akari Noguchi light fixtures, and arched doorways that reflect the mountains surrounding the store and multi cylinder centerpiece table with circular brushed aluminum table tops are a few of design elements.

Madhappy’s 11th pop-up, or experiential store includes a Madhappy wall, which is a blank canvas for shoppers to share what makes them “Madhappy.” “It’s the simplest thing,” Sitt said. “It’s an engaging, fun way to get people to start to think about what makes them happy.

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