It goes without saying how every fashion brand needs marketing in order to increase its revenue and sales. Fashion brands would either have their own in-house marketing team or outsource them to other marketing agencies. Hence, starting your own fashion marketing agency catered to just fashion brands alone could earn you a decent annual income.
Step 1: Identify Your Business Model
A marketing agency generally will offer a wide range of services. First and foremost, you should narrow down a rough idea of what kind of services to offer your clients. Even though it’s common to have a broad range of services, it can also be better if you could specialize in a few services first to make sure your performance is up to par. Once you have listed down the services, you can plan out how to price your rates. You could either choose to have hourly, monthly or project-based pricing models.
Step 2: Online Presence
As a marketing agency, without a doubt, you need to get your social media accounts and website set up. If you aren’t a web developer and can’t afford to hire one, you could easily download Theme Forest themes to quickly set up your website with a smooth design. Usually, this would be the common option when you’re just starting up since there is a very low budget. Other than that, make sure you choose the right social media channel to market your agency since not every channel such as Twitter is suitable, especially when most of your target audience isn’t active there. If you aren’t a graphic designer either or can’t hire one, start creating your posts using free tools such as Canva or PhotoFiltre.
Step 3: Find Your Clients
Now that you’ve got most of the basics settled, how are you going to get your first clients? Unless you are already a freelancer and have ready clients in line, you need to start pitching and doing the necessary work to close some sales. There are several ways on how you can get your first few clients, which is inbound and outbound marketing.
Inbound Marketing: This is where clients find you instead of you looking for them. Most of the time this will be done through content marketing such as Email Marketing, Infographics, Blog Posts, and SEO. Basically, you need to push yourself out there in order to be found by others looking for your services.
Outbound Marketing: Cold calls, direct emails, to name a few, are the popular ways of outbound marketing. Take note of the potential fashion brands you’d like to work with and directly approach them head-on.
It is extremely important to be sure you have enough cash flow to maintain the business. Even though in the beginning it is just you, eventually you would want to scale the business and hire more employees.
Step 4: Build Up Your Portfolio
Once you manage to close some deals and gain a few clients, you have to include all of the work you’ve done for them in your portfolio. This is a vital step as without a portfolio, you won’t be able to show your worth and how capable you are to future potential clients.
Tips On Content Marketing For Your Clients
As their marketing agency, you have to ensure you are increasing your client’s online presence.
1. Create Brand Awareness
Storytelling plays an important role in creating brand awareness, especially for a fashion brand. Through content marketing on online platforms, customers would be able to feel connected and thus a relationship will be formed.
2. Make Use of Social Media Influencers
Social media influencers are a fashion brand’s greatest asset. This is due to the fact that these influencers tend to already have a large following with a certain level of influence on them. When you work with your clients, send some fashion products over to them and get them to promote them on their social media channels. There are many fashion brands all over the world that managed to gain popularity with the use of social influencer marketing as part of their marketing strategy.
3. Increase Social Media Engagement
Take Kylie Jenner as an example of how she managed to promote her own fashion brand, KylieCosmetics, using her social media channels. She managed to include engaging content that makes her fans attracted and draw their attention to her products. Creating a good social media strategy is one of the most important aspects to gain the trust of a fashion brand’s customers.
