Lasting through the month of September, the pop-up space will feature Air Jordans and Yeezys.
Galeries Lafayette’s Champs Élysées department store in Paris has brought in sneaker resale platform Wethenew for the month of September. Sneakerheads will be able to scout for box-fresh, limited editions and rare Air Jordan and Yeezy styles as well as sold-out collaborations like Air Jordan x Travis Scott and Nike x Sacai.
Wethenew was launched in Paris in 2017 by sneaker enthusiasts Michael Holzmann and David Benhaim. The entrepreneurs started out reselling shoes to fund their own sneaker habit and quickly realized that France lacked a secure, well-managed resale platform for new and unused goods for the sneaker market. In three years, the business has grown rapidly and counts 355,000 followers on Instagram.