Thanks to reputable avant-garde designers such as Yohji Yamamoto and Rei Kawakubo, Japanese Fashion gained an “extreme” and “radical” reputation. Drawing strong inspiration from the West and East, the ultra-modern and traditional, the nation’s sartorial legacy has established a strong impact on the fashion industry, from rising British designers such as Craig Green to Uniqlo’s high street field domination. Below are stellar Japanese fashion brands that are currently making waves in the industry.
Irene is a reputable Japanese label known for its youthful touch and feminine collections. Last 2016, it made its debut with a Summer/Spring collection. The Irene woman is not scared of finding her own unique style, matching and mixing various pieces together freely. Every piece of this brand is well designed. They put comfort and wearability in mind first. Their clothes can be paired together with other closet pieces.
This is a womenswear brand founded in 2012. Mizuki Ueda is the creative director, and the label has enjoyed so much success with the help of her vision. Enfold’s fashion collections are composed of effortless chic styles. These are designed to compliment ladies’ silhouettes through its special designs, colors and textiles.
Combining together the worlds of fashion and art, this brand provides ‘wearable art’. Belle is recognized for its growing unique silhouettes and designs. These designs are meant to make consumers feel comfortable, without sacrificing comfort and wearability. The label believes that fashion is a form of everyday art.
This is a reputable Japanese womenswear brand under Emi Suzuki’s creative vision. The collections are created for the everyday woman. They produce daily clothing essentials that can adapt into every modern lifestyle. While Lautashi’s goal is to fit its products into daily lifestyle, its wardrobe pieces have unique, progressive touches, reminding people to always be unique, and then enjoy fashion.
Drawing inspiration from the 1980s and 1990s street fashion, this Japanese fashion brand provides rad styles created by next generation creatives. The brand first got into the fashion scene with its distinct collaboration with reputable creatives like Ami Sioux and Christina Paik for visual sets, combining together the world of culture, fashion and art.
Holiday is the ultimate brand for the downtown cool lady. This is a Japanese fashion label known for its street style inspired aesthetics. It’s based in Tokyo, and offers a vast array of wearable styles, from accessories and shoes to denim. Think romantic flair with a sophisticated touch.
This is a contemporary Japanese fashion brand that was founded in 2017. Yumi, the designer behind the label, creates pretty pieces, inspired by her previous experiences of working under Deuxieme and Nepenthes Classe. The idea behind Inscrire is street luxury – think workwear and military, vintage men styles, combined together with traditional feminine silhouettes.
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